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I personally think that building a brand is just like building a house, a car or furniture. You need to understand how to use all the tools at your disposal. The truth is Emotions are powerful and (whether we like it or not) drive our decision making.
As an organization and brand, it is very crucial to cultivate a strong emotional connection with your customers. The problem is you can’t tell your company’s entire life story in a logo or storefront but branding colours provide a shortcut straight to your clientele’s hearts.
Take Facebook for instance which has changed its logo multiple times but has stuck to the colour that is still in use today. It is not a common practice to use this kind in web design but Facebook has got away with it very well and it appears that the blue brand colour is here to stay. Blue is used for social media logos more than any other colour. One study suggests several reasons for this: Blue tested as the colour of intelligence, communication, and trust. It is also the colour most associated with communication in colour schemes. In the final analysis, Facebook is strategically successful as a result of its use of the colour blue.
Colour can often be the sole reason someone purchases a product. I came across a research conducted by the secretariat of the Seoul International Colour Expo which found that 93% of buyers focus on visual appearance and close to 85% claimed that colour is the primary reason they make a purchase!
The truth is as you may have guessed by now from my submission, there are no “best” marketing colours. It all depends on the brand image you wish to convey, whether bold, sophisticated, friendly, reliable, or creative, and the response you want to elicit from customers.
The choice is yours but one thing is sure: There’s a colour, tint, shade, or tone to match every taste, style, and emotion.
I will love to hear from you what do you think? Your feedback, comments and suggestions are highly welcome.
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